Out of context era
The weather was mostly cloudy, mostly raining in the small city called Chickmaglur in Karnataka, India. As a 14 years old my morning responsibility was to collect milk from our milk man every day. And then, boil the milk and make sure cream did not spill over. Later, my mom used that to extract cream to make butter, yogurt, and eventually ghee from the daily collection.
To me, consuming milk was NOT for protein, but the connection to the lifestyle, to my routine of collecting it from the milk-man, the process of making yogurt by the time I had lunch or dinner and the yummy ghee I put on my Indian pancakes for my weekend breakfast.
Now, I think about the same food items, it is it’s own content, all out of context — the milk, the yogurt, the ghee. It is not just I have to re-organize the way I purchase the items, but how I restructure my brain to change the mental model I had with years and years of those memories that was built in. Was it sustainable? Hell YES! No single purpose plastics, reuse model, local business, circular economy structure.
In US, the infrastructure is not as friendly to replicate this exact model for our current generation. But I find some people still doing this. One example I came across is of https://www.growlydelivers.com/ who not just deliver beer to our homes, but make sure they address the sustainable points that I mentioned above.
If you live in Arizona, if you love craft beer, then it is a MUST to check them out. They deliver every Thursday throughout the valley. Woohoo!!
